Seoul preview

South Korea

It is in no way an exaggeration to say that Seoul is the ultimate shopper's paradise. Whatever you're looking for, whatever your financial situation, you can find a plethora of different shops and shopping areas to meet your needs (and wants!).

An ideal shopping day in Seoul can begin anywhere, but will usually encompass the following areas: Myeongdong in Jung-gu, Gangnam Station area, Apgujeong in Gangnam-gu, Hongdae in Mapo-gu, Jamsil in Songpa-gu and around Insadong in Jongno-gu. These areas have a vast array of high-end to low-end shopping, with fancy department stores standing alongside shoe vendors and the like. Another great thing about Seoul is that these shopping areas are all relatively close together and are easily accessed by bus …